Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entrepreneurs and small businesses can use AI-powered behavioral science to better understand customer psychology, improve messaging, increase conversions, and communicate with more empathy. Along the way, he shares practical prompting strategies, common AI mistakes to avoid, and why the businesses that learn to work with AI—not simply write with it—will have a lasting competitive advantage.
00:00 Introduction
01:45 Why AI Is Reinventing Neuromarketing
06:52 Build Your AI Marketing Dream Team
08:43 AI Workflow for Better Marketing
11:31 Train AI to Match Your Brand Voice
16:41 Can AI Really Understand Human Emotion?
19:42 How to Run an AI Marketing Audit
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