Marketing Podcast with Dolly Chugh
Podcast Transcript
My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She’s also the author of the forthcoming book The Person You Mean to Be: How Good People Fight Bias.
Chugh writes a monthly column for Forbes.com on gender, race, diversity, inclusion and bias, and has contributed to more than 20 academic and managerial publications including the Harvard Business Review, Psychological Science, Social Justice Research, and The American Economic Review. Her research has also been featured on numerous media outlets including National Public Radio, The Washington Post, The New York Times, and The Economist.
In this episode, we unpack the ways in which unconscious bias may get in the way of good people living their lives and running their businesses as fairly and equitably as they’d like.
Questions I ask Dolly Chugh:
- What do you mean when you say “being the person you mean to be”?
- How can I, as the leader of a company, make fighting bias and promoting diversity a priority?
- How much does a lack of exposure to diversity contribute to unconscious bias?
What you’ll learn if you give a listen:
- How you can be a vulnerable leader and be willing to admit that you’re learning and working to correct your own unconscious bias
- How running better meetings can help you combat bias within your organization
- How you can be an activist, with a little “a,” in your everyday life
Key takeaways from the episode and more about Dolly Chugh:
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Dolly Chugh, implicit bias, The Person You Mean To Be, unconscious bias
