I sold to Visa for $2 billion. I could be on a beach right now, but I’m risking my own money to solve the problem that held my first company back

Daniel Kjellén is CEO and co-founder of Freda, the first agentic system built to map and run a company’s entire compliance operation across any domain in any framework. Freda emerged from stealth in September 2026. Kjellén sold his breakout venture, Tink, to Visa for $2bn in 2022. Tink is Europe’s leading open banking platform, with current partners including PayPal, NatWest, American Express, Revolut, ABN AMRO, BNP Paribas, Nordea and SEB.