The goal of the project was to propel the brand into a new age while honoring more than 115 years of heritage.
As Bugatti Chief Exterior Designer Jan Schmid explains, it was about “finding that sweet spot of what a Bugatti is and what a Bugatti can be in the future.” and “[…] making a Bugatti recognizable as a Bugatti from every angle by incorporating our core design DNA elements.”
From the official Press Release:
Every angle of the Tourbillon tells a story. The iconic horseshoe grille, lower and wider than on any Bugatti before it, anchors a face that appears to be lunging forward. But this isn’t simply sculptural. Schmid and his team shaped every millimeter with intent, even ensuring that an EU number plate fits seamlessly within the horseshoe’s curves while maintaining aerodynamic and structural integrity.
The horseshoe is joined by the fuselage accentuation and the centerline; a feature that traces its lineage to the riveted spine of the Type 57 SC Atlantic. On the Tourbillon, this centerline flows from nose to tail, culminating in the third brake light, which is integrated into the spine itself.
The distinctive Bugatti Line, sweeping from the A-pillar around the greenhouse before flowing toward its precise return at the front of the car, creates what Schmid describes as “an impression of leaping forward.” That defining curve accentuates and supports the car’s side profile, where every surface seems charged with motion and ready to accelerate. Along the line’s path, it also defines the division for Bugatti’s iconic duotone color split, a signature element that traces back to the brand’s earliest creations.
The Tourbillon’s side profile is a bold statement of form. Its pronounced “Coke bottle” curvature, sweeping inward before flaring over the rear haunches, gives the car a sense of visual drama. This sculptural treatment celebrates proportion, offering a unique interplay between lightness and strength.
A closer look at the Tourbillon’s face reveals a remarkable feat of engineering. Despite sharing nearly the same footprint as the Chiron, the Tourbillon manages to accommodate more luggage space, an electric front axle and intricate aerodynamic ducting, all while sitting lower to the ground. The secret lies in the seamless collaboration between design and engineering, transforming function into sculpture.
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he headlights exemplify this philosophy. Compact yet unmistakable, they attach to what Bugatti calls the ‘flying fender,’ which serves dual purposes. Visually, it accentuates the fuselage’s forward thrust. Functionally, it channels air beneath the fender and out the top, feeding the side radiators and air intakes. The side view reveals a dynamic interplay between the precisely drawn front fender, with its long crease line flowing all the way toward the side intake, and the muscular, sculpted rear fender.
At the rear, the Tourbillon’s fender flows seamlessly into the deck, where an active rear wing deploys only when needed. Below, the open engine bay showcases the towering plenum of the naturally aspirated V16.
More than 124 individual LED elements form a single monobloc tail light that traces the rear’s contour from edge to edge, with the Bugatti script illuminating at its center. Beneath this, air outlets draw hot air from the side-mounted radiators. The exposed rear wheels and high-mounted diffuser channel, starting behind the front seat, create a lightweight, planted appearance while accelerating air rearward with efficiency.
“Everything is playing hand in hand. The new package, the design – we really showcased the capabilities of what the Tourbillon can do.”
When asked to choose his favorite element, Schmid explains “I have to point towards the way the rear fender is shaped. It is, in fact, inspired by the proportion of the rear fender of the Veyron with its reflection-based vastness and the grandeur of the surfacing. I’m particularly happy about how it turned out and how it gives really strength and muscle to the car and enhances the overall stance and proportion.”
Previous Episode
Below we report the first episode of the series, with insights from Mate Rimac, CEO of Bugatti, President Christophe Piochon, Bugatti Director of Design Frank Heyl and CTO Emilio Scervo.
