Haas x Godzilla in Formula One

GR Haas F1 Team is proud to announce a groundbreaking season-long collaboration with TOHO CO., LTD., the iconic Japanese entertainment studio and home of Godzilla, marking the first-ever collaboration with an entertainment IP in the history of TGR Haas F1 Team. The unprecedented partnership will see the ‘King of the Monsters’ enter the world of Formula 1 in a high powered fusion of cinematic history and cutting-edge motorsport performance.

The collaboration will make its global debut at the Japanese Grand Prix on March 27 – 29, with the first major activation, the unveiling of a special edition car livery for the race, taking place in Tokyo Midtown Hibiya, on March 24.