The Boulder Concept previews Hyundai’s first fully-boxed body-on-frame architecture – a new platform confirmed to underpin a production midsize pickup truck to be delivered by 2030.
The concept was developed by Hyundai Design North America, the brand’s Southern California-based studio, with a focus on off-road capability and utility.
The exterior is shaped by Hyundai’s “Art of Steel” design philosophy, which draws on the material properties of steel – strength, formability, and durability – to inform its sculptural surfaces and precise lines.
The overall silhouette is an upright two-box form with a commanding greenhouse and dual safari-style fixed upper windows.
Coach-style doors open access to both seating rows, while a low-profile roof rack incorporates steel webbing between the rails for additional cargo capacity. The exterior finish is rendered in Liquid Titanium.
Among the concept’s off-road focused-features are 37-inch mud-terrain tires (37×12.50R18 LT), a tailgate-mounted full-size spare, and approach, departure, and breakover angles optimized for uneven terrain.
A double-hinged rear tailgate opens from either side, and a power drop-down rear window accommodates long loads. Reflective material is integrated into exterior elements such as tow hooks and door handles to aid identification in low-light conditions.
The interior prioritizes physical switchgear – knobs and buttons – within easy reach, alongside robust materials at high-wear touchpoints such as grab bars.
The cabin also features fold-out tray tables. A software-driven real-time off-road guidance system is available to assist navigation over difficult terrain.
Hyundai has confirmed that future body-on-frame production vehicles are set to be designed, developed, and built in the United States using Hyundai-produced U.S. steel.
(Source: Hyundai)
